Audience | @DigitalBryanna

Intentional reach drives conversion

Currently repped by London and New York City based talent agencies

(CXS and in-house influencer marketing with DTC brands)

Harvard Business Review insists that when it comes to influencers, smaller can be better. In the creator landscape, micro-influencer is defined as 3,000 to 10,000 followers. If you're looking to build authenticity and trust while maximizing your campaign spend, I offer a range of services to drive conversion and create stunning content. As a micro-influencer, I have the opportunity to connect with my audience and really engage and learn more about their behaviors, feedback and trends.

TikTok has emerged as the primary acquisition engine, boasting 208K video views in the last 28 days—a staggering 909% increase. The high Profile View-to-Follower ratio (8.3K views vs. 1.7K followers) indicates a massive influx of new audience interest and "brand curious" users.

While TikTok drives the "new," Instagram secures the "loyal." With 85.9% of Instagram views coming from existing followers, the audience here is highly primed for deep-dive content. The dominance of Stories (81.5% of content views) suggests an intimate, high-frequency connection where product recommendations carry significant weight.

Across both platforms, engagement is active rather than passive. TikTok's 28K likes and triple-digit growth in shares (+1,089%) signal content that is highly "shoppable" and shareable. Combined with an Instagram reach-to-view frequency of ~16:1, this creator isn't just reaching people; they are staying top-of-mind.